About SproutUp Digital

Meet Our Founder & CEO

Layla Baron

Layla Baron created SproutUp Digital to give businesses a more personalized, strategic approach to digital marketing, one built around their goals rather than a one-size-fits-all formula.

Since 2008, Layla has developed digital marketing campaigns that have launched new brands and helped businesses grow throughout the United States and internationally. Her experience includes leading paid media teams, developing integrated search strategies and working directly with business owners to connect marketing performance with meaningful business results..

As search continues to evolve, Layla helps clients remain visible across both traditional search engines and emerging AI-powered platforms. She combines Paid Search, Performance Max, YouTube advertising, SEO, AI search optimization, content marketing, analytics and local search strategies to reach customers wherever they are researching and making decisions online.

Personalized service remains at the heart of everything we do. We never take a “set it and forget it” approach. Every campaign is carefully planned, actively managed and continually refined using performance data, evolving search behavior and new AI-driven opportunities to maximize effectiveness and ROI.


Meet Our Digital Growth Strategist

Jessica Hale

Jessica Hale is a Digital Growth Strategist specializing in SEO and AI search optimization. She helps businesses strengthen their online visibility through data-informed content strategies designed for both traditional search engines and emerging AI-powered platforms.

With more than 25 years of experience spanning business development, marketing, entrepreneurship and operations, Jessica brings a practical business perspective to every strategy. She understands how to connect search visibility with broader company goals, customer needs and sustainable growth.

At SproutUp Digital, Jessica focuses on helping small-to-medium businesses compete more effectively online through smarter SEO, thoughtful content optimization and strategic Google Business Profile management. She develops strategies that improve website content, strengthen local search presence and position clients as trusted resources within their markets. By combining business insight with research, analytics and emerging AI search trends, Jessica helps local businesses build a stronger digital presence and create meaningful connections with the customers they want to reach.